About Annamaria | The Red Heel BO$$
Meet the Woman Who Turned Rebellion into a Brand — and Freedom into a Way of Life
Meet the Woman Who Turned Rebellion into a Brand — and Freedom into a Way of Life
The Story — From Reinvention to Revolution
I had to rediscover who I was in my mid-40s — beyond titles, roles, and expectations.
Eighteen years, seven businesses, and countless lessons later, I’ve learned that freedom comes from alignment, not hustle.
When I first started, outsourcing wasn’t an option. So I learned it all myself — graphic design, branding, marketing, social media, and websites. That necessity sparked a lifelong love for creativity and strategy.
What I Do — The Red Heel BO$$ Experience
This is where soulful strategy meets rebellion and elegance.
Through my programs, courses, and agency, I help women:
Whether you’re launching your first offer, scaling to six figures, or certifying with us to empower others — this is where clarity meets confidence, and purpose becomes profit.
“Your brand is the mirror of your self-worth.
When you rise, your business rises with you.”
If you’re ready to rise, rebel, and roar — to build a business that feels aligned, empowered, and profitable — you’re in the right place.
Let’s turn your purpose into profit and your passion into power.
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I’m Annamaria, founder of The Red Heel BO$$, author of NAKED! Womanizer, and unapologetic believer that women can build businesses that feel good, look iconic, and pay abundantly.
I help visionaries, heart-led coaches, and purpose-driven female founders build profitable brands infused with soul, strategy, and feminine power.
Because when women rise in confidence, clarity, and self-worth — the entire world shifts.
But truth be told, that creative fire has always lived in me — I designed jewellery as a teen and once turned discarded coffee bean bags into upcycled fashion pieces before sustainability became a trend.
Today, that same creativity fuels the work I do: helping women design brands that breathe emotion, purpose, and authenticity.
Mindset, self-belief, self-trust, and self-expansion — these are the real building blocks of business.
Playing small limits our potential. Overcoming it makes us limitless.
Empowerment isn’t just a buzzword here; it’s the heartbeat of everything I teach.
Because the brand you build is only as powerful as the woman behind it.
My mission is to help you embody the confidence, clarity, and courage that naturally attract opportunities — not chase them.
Find their voice and show up with unshakable confidence
Claim their success by mastering mindset and magnetic visibility
Attract dream clients with a brand that stands out and sells
Create a unique attraction marketing method that feels effortless
Sell without selling — and become the only option in their industry
I believe success is born from self-love, alignment, and a dash of rebellion.
A powerful brand is not built through perfection — but through authenticity.
It’s about blending strategy with soul, clarity with creativity, and building a business that gives you both freedom and fulfillment.
We don’t follow trends — we create movements.
I took her Obsessed Content Creation Bootcamp and it was very valuable, I discovered certain concepts about my own business I wouldn't have without her. She guides you through a set of questions you should be asking yourself when having a business to help to get to know your clients deeper. The bootcamp was so full of wisdom that I watched it twice. Definitely need to take notes while working with her cause her teachings are jam-packed with useful information. Being so knowledgeable is one thing, but her personality also stands out as she's there holding your hands from start to finish, providing with encouragement and a kind loving heart. I would recommend her to people that are experiencing hardships in their business so she can help you get a load off you and focus on what's important to help you grow.
Friday ( November 1st. )…I had the Best day Ever!!🥰❤️🙏🏽 I am Still so Full of @Annamaria Berek Amazing event!!! She left no stone unturned. Explaining in detail all that you need to know and understand about steps you take in your journey!!! I recommend 💯!!!! I enjoyed every moment 🥰❤️🙏🏽 Thank you so much for having me!!! You are Awesome!!!!👑
I had a consultation with Annamaria and she was amazing! She brought me so much clarity regarding my business and gave me some actionable steps and was incredibly helpful. I truly admire her business-spirit and experienced approach. She was quite resourceful !!
Great service! I highly recommend Annamaria. Lots of knowledge and experience. Always willing to help others
Annamaria's expertise and talent in the field of marketing and branding is truly impressive. With minimal guidance, she was able to take my initial ideas and transform them into a stunning and impactful banner, as well as develop a compelling tagline. Her ability to understand and execute my vision, while also adding her own creative touch, resulted in an outstanding outcome. I have great confidence in recommending Annamaria for projects related to marketing strategy, business development, brand development, branding, branding & identity, and social entrepreneurship.
Annamaria is a kind and wonderful person, who you will truly enjoy working with. In short, Annamaria is simply amazing!
Though I'm currently enrolled in a business mentorship program, I wanted to meet with Annamaria because it was evident through every message exchange that this is a woman who 1) is kind and giving 2) loves what she does 3) knows what she's doing.
We connected for a short call and she provided immense value in just a few minutes. She encouraged me, shared some of her personal experiences and when I expressed my biggest pain point she listened intently and, as a badass woman would, she had something that I believe would not only help me but she considered my situation and suggested I inquire in my current program first and offered to reconnect at a later time because she truly knows what its like.
Certified Family Health Coach.
Annamaria is a true expert at helping women break through societal norms and unlock their entrepreneurial potential. She understands the unique challenges women face and empowers them to establish their distinctive brands. With her guidance, you can confidently stand out, attract ideal clients, and become an authority in your field. Annamaria has the experience and expertise to transform your business and elevate your personal brand. If you're ready for a breakthrough, she's the mentor you need.
Annamaria pulls you up and helps you move forward in your endeavors. She does this by supporting who you are, and that means that you are empowered to be who you are and do what you need to do, from your heart. She is truly gifted. Working with her is very positive.
Menopause Fitness Coach
I recently had a business audit with Annamaria, and I couldn't be more impressed. She reviewed my social profiles, especially LinkedIn, and provided specific, actionable feedback. She recognized the importance of my mission empowering women - while showing me exactly how to optimize my profile for better visibility and impact. Annamaria also created a personalized 30-day plan and explained everything clearly.
I'm truly grateful for her expertise and thoughtful approach!
My vision is a world where women and men lead in harmony — not competition.
Where gender no longer defines opportunity, and every human with purpose and integrity can thrive.
I’m here to shift the perception of women in business — our value, visibility, funding, and voice — to create a new paradigm of equality, empathy, and empowerment.
In my ideal world, the good humans rule the world — together.
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